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Behaviour change interventions news

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How we made the Don't Die of Ignorance Aids campaign

"With the TV advert we knew we had about 40 seconds to get people’s attention. That’s not enough time to explain anything complex – we just needed viewers to make sure they read the leaflets that would be arriving through their door. Scaring people was deliberate."

Published
05 September 2017
From
The Guardian
What's Reckless About a Campaign to Prevent HIV?

F*ck w/out Fear is the tagline of the Los Angeles LGBT Center’s new campaign to raise awareness about pre-exposure prophylaxis. We should be lauding a campaign that’s helping to boost awareness and the use of PrEP rather than taking its tagline out of context and complaining about language some find vulgar.

Published
03 April 2017
From
The Advocate
Frame PrEP as part of a ‘healthy sex life’ for better adherence

Brief, empowering messaging around pre-exposure prophylaxis (PrEP) can lead to better medication adherence, new research has found. When PrEP counselors framed PrEP as part of a healthy sex life, new PrEP clients were significantly more likely to have high levels of adherence to the medication. This was true even among demographics that typically struggle with adherence including young people and people of color.

Published
27 March 2017
From
BETA blog
New ACON campaign shows there's now more to safe sex than just condoms

Whilst condoms are mainstay of preventing HIV infections, ACON is sending a message that with options such as PrEP (pre-exposure prophylaxis) becoming more commonplace and UVL (undetectable viral load) a common catchphrase, there are other approaches to preventing transmission that don’t always involve a condom.

Published
13 February 2017
From
Gay News Network
Why Nobody's Funding the HIV-Prevention Strategy Ten Times More Effective than PrEP

"I've seen funding go towards PrEP, and reluctance to fund programs that promote the full benefits of viral suppression," Bruce Richman says. "Funders don't want to do something that's risky. We were told by one foundation they wouldn't fund us because they were concerned about being sued." Richman says that a major goal of undetectability awareness campaigns is to educate healthcare professionals.

Published
23 January 2017
From
Vice
Blunt new PrEP campaign urges folks to 'F*ck Without Fear'

The Los Angeles LGBT Center is using raw and real language in its latest safe-sex campaign: ‘F*ck w/out Fear, PrEP Here.’ The bold new campaign includes a billboard in the heart of West Hollywood.

Published
09 January 2017
From
Gay Star News
French HIV-prevention campaign for gay men heads to court

Conservative mayors are trying to censor a French government campaign advocating safe sex among gay men, and the country’s health minister is taking them to court.

Published
23 November 2016
From
Politico
Apps and Social Media Can Reach High-Risk HIV Populations

Mobile applications and social media platforms can be cheap and effective ways to deliver messages about HIV testing and adherence to therapy to people at high risk for HIV, experts said here at HIV Drug Therapy 2016.

Published
31 October 2016
From
Medscape (requires free registration)
Why some organizations are slow to adopt the undetectable = uninfectious message

We need to somehow get a grip on what these messages mean for people, and the implications of our messaging. That, I think, will involve some reflection on how we use and interpret scientific findings and our comfort levels with risk.

Published
06 September 2016
From
Positive Lite
South Africa launches SheConquers prevention campaign for increased focus on young women and adolescent girls

Responding to the heightened vulnerability of young women and adolescent girls to HIV, the Government of South Africa has launched a nationwide HIV prevention campaign. Entitled SheConquers, the three-year, multimillion rand campaign was launched at a session hosted by the South African Ministry of Health during the 21st International AIDS Conference, taking place in Durban, South Africa.

Published
21 July 2016
From
UNAIDS
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Community Consensus Statement on Access to HIV Treatment and its Use for Prevention

Together, we can make it happen

We can end HIV soon if people have equal access to HIV drugs as treatment and as PrEP, and have free choice over whether to take them.

Launched today, the Community Consensus Statement is a basic set of principles aimed at making sure that happens.

The Community Consensus Statement is a joint initiative of AVAC, EATG, MSMGF, GNP+, HIV i-Base, the International HIV/AIDS Alliance, ITPC and NAM/aidsmap
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This content was checked for accuracy at the time it was written. It may have been superseded by more recent developments. NAM recommends checking whether this is the most current information when making decisions that may affect your health.

NAM’s information is intended to support, rather than replace, consultation with a healthcare professional. Talk to your doctor or another member of your healthcare team for advice tailored to your situation.